From the ground up

Nike has in a very interesting and artistic way themed their womens collection for 2007. Not only is there a great mix of innovation and good design, they have also created an entire exhibition to present the collection – The Dance.
To further explore the connection between women, sport, culture, movement, and innovative design, Nike invited three creative talents to give their own unique perspectives and distinctive points of view on these topics. For this project, Nike worked together with creative director Emma Reeves, photographer Ryan McGinley, and fine artist Hrafnhildur Arnardóttir (aka Shoplifter) to bring forth a vision of women, sport, and innovation through art. 
Today we present you the collection and some flics of the artwork and the exhibition created for the new collection.
Read the feature here…

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