The new Rockery NYC website just launched last night after a long time down. But it was all worth it. The new site has a great feel to it, really showing what the brand is about and where it gets its inspiration from.
On the new site you do not only find a fully packed online store, but also a blog and a radio station to make the experience complete. They really managed to create a unique online experience with the new site, that seems to represent the brand very well and for people that have not come across them, they might actually get to know the brand through the website pretty quickly. They also have a store locator, which makes things much easier.