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Fashion February, 22 2007

Uniqlo Debuts Premium Denim Line

Uniqlo’s spring denim line is proof positive that fashionable, well-made, premium denim jeans can be affordable and accessible. Ranging in price from $19.50 (for kids) to $59.50 (for adults) with the core price line at $39.50, Uniqlo’s denim line features the world’s best Japanese denim combined with cutting-edge fits, styles and washes.
Unlike American mass produced jeans, Uniqlo only uses Ring denim, which has a textured surface and is woven from ring yarn to give the jeans a rugged and natural fade. To give its jeans the richest color possible, Uniqlo’s partner denim producer uses a technique called rope dyeing, which keeps the core of each thread white, while giving the perimeter a beautiful indigo color.  All of the men’s and women’s denim for the spring collection comes from Japan, with nearly all of it sourced from Kaihara, a premium denim producer founded in 1893 and one of the world’s most renowned denim suppliers.
Uniqlo’s design team in Japan developed the spring premium denim line that features a variety of fits, from skinny to wide, and finishes in every shade of blue to black. The result is 9 different models for women, 7 for men and 6 for children. This coming fall Uniqlo will add additional fits and finishes to its premium denim collection including Real Vintage and Selvage denim.
Look out for these to drop at the Uniqlo flagship store in NYC and other US stores with the Spring collection. When we thought Cheap Monday was cheap, Uniqlo sets a new low for high quality denim. We cannot wait for them to be more widely represented on the European market. Check out some of the styles after the jump.

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