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Fashion March, 7 2007

Altamont Apparel by Andrew Reynolds

Los Angeles-based professional skateboarder, Andrew Reynolds, and renowned London artist, FOS, join forces with Sole Technology’s Pierre Andre to redefine global metropolitan streetwear from a legitimate skate cultural perspective with the birth of Altamont Apparel.
Altamont Apparel introduces a diversity of style and individualism that is true to the streets its co-creators and seasonal collaborators live, work and play in. Each collection encompasses skate culture¹s avant-garde spirit through a crisp mix of premium materials with surplus, vintage, and DIY looks. Focus on premium fabrics include a selection of hand picked, washed and worn-in pieces, broken and tumbled garments and top quality denim with clean details demonstrating an overall emphasis on fine fits, fabrics and finishes.
Named for the infamous 1969 music festival that turned a decade’s dreams into disillusionment, the Altamont name stands as a symbol for a turning point in youth culture and a persuasive reminder of the ever-present struggle between man¹s highest aspirations and darkest instincts.
Altamont’s Spring 2007 collection is currently available at American Rag, Supreme and Barracuda in Los Angeles and Slam City, Flat Spot and Natterjacks in London as well as elite core skateboard stockists worldwide. You can preview the Spring collection on their website now. And to get a better feel what this brand is all about, check out this video. Also we have some more images after the jump.

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