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Fashion March, 21 2007

Adamite by Medicom & Friends

Adamite is a new Japanese brand that we can present you thanks to LaMJC. The brand is produced and brought to life by four representatives of streetculture in Japan: Ryu Akashi (President of Medicom Toy), Takashi Watanabe (develops the Fabrick line at Medicom Toy), Norihiko Tawara (Founder of the mens brand EndeNeu) and Keniro Harigaya (Artistic director of Adapter).
Just like most Japanese brands, also Adamite pays a lot of attention to detail and quality. The tags are all leather, each t-shirt comes with a military pendant, the collar is destructed on purpose and the collection features crazy embroideries with great attention to detail. It’s of course an expensive brand, hard to get hold of, but soon it will make its way over to Colette and Sold Out. For now it is only sold at Loveless in Tokyo.
Adamite by Medicom & Friends

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