The concept of the PLAY brand is design by not designing. A collection of basis items that don’t have to be new (the exact opposite of Comme des Garcons’ values). Through the strenght of iconic character logo, PLAY brand has a strong personality without the burden of design. Accordingly, PLAY perfume uses extremely simple and classic ingridients with tipcal Comme des Garcons construction. the packaging uses a standard bottle and a prototypal cardboard box.
This new perfume will drop in April 2007 in the following variations:
- head: bitter orange, black pepper. lime and saffron
- heart: thyme, sage and sea notes
- base: oak moss, patchouli and musk
It will be available at all Comme des Garcons stores, as well as Guerilla Stores, like the new one in Poland that we just presented to you!
More pictures, also of the packaging after the jump…