This time we had a chat with Keola of Fitted Hawaii. The fitted caps market has gone through huge growth over the years. Still lead by New Era, now we finally see more players entering the market, trying to compete on a fashion level rather than a sports inspired level in this market.
Therefore we thought it was a good time to talk to Keola about this market and of course about Fitted Hawaii, the first limited edition fitted cap store, about how it all started, why they decided to take this route and where they are heading.
We also present the new Spring 2007 collection that will be released tomorrow, April 21rst at Fitted Hawaii. Store opens at 11am and phone orders will be taken as of 2pm. For the first time the caps will also be available at other premium accounts – Huf, St. Alfred, DQM and 5 & A Dime will carry the new ones as of next week. Of course quantities are limited, so you better be quick.
Now go on to read the Interview and listen to what Keola has to say and check out their fantastic new line!
Read the Feature here…
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