Our good friends from BKRW have just launched their new store, Black Rainbow. After long renovations and the building of all custom furniture the store just opened its doors a few days ago, inside Citadium, a Parisian department store that created an entire section for street inspired brands, including flagship stores by Nike, Adidas, Puma, Volcom, Carhartt and others.
The Black Rainbow store takes its inspiration from a self service food restaurant with t-shirts presented on trays, clothing hanging in refrigerators and sneakers and caps sitting in cooling units. Very innovative and the purple/silver colors give the store a premium look. You can find brands such as 10Deep, Crooks & Castles, Acapulco Gold, Triumvir, King Stampede, UNDR-CRWN as well as sneaker brands such as Nike, Adidas, Creative Recreation and others in there. Make it a must see spot on your next Paris trip.
You can check an entire write-up and many more pictures of the store and its creation now on BKRW.