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Other June, 1 2007

Adidas A3 – Trashcan Campaign

Adidas France has right now a pretty interesting campaign running to promote their A3 basketball shoes. To illustrate the added boost new Adidas A3 basketball shoes give you, trashcans in the street of Paris were hung several meters off the ground – at the height of basketball rims. Signs below were indicating “Boost Your Jump” and showing the shoes. Definitely a pretty good idea. Via I Believe In Advertising.
Check out more shots of the campaign running in Paris at the moment after the jump.
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