“This bag has been designed as our statement product in the Urban Mobility collection as well as being our key PR tool and door opener to the top end of the lifestyle market. It will be an invaluable communication piece and by targeting our more fashion savvy consumer this launch will and create a real buzz around the Urban Mobility collection and inspire other trendsetters to view the brand in a whole new light. The bag will be launched exclusively at Selfridges in May and then globally in July through select high-end furniture design stores and top end department stores.
It is a limited edition piece of which there will only be 600 bags. Each bag will feature a silver metal plaque engraved with ‘Urban Mobility ltd. edition’ and its own Ltd edition number.” Via Pumatalk.
The wood feature and premium leather used on the bag, certainly make it stand out and a special piece. Check out more detailed pictures after the jump.