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Sneakers June, 22 2007

Puma x NoMas Lottery & Sneakers

Forget Powerball and the tonight’s Pick 6 numbers. The Lottery by No Mas gives new meaning to the age old tradition.  On the eve of basketball’s annual draft, Chris Isenberg, founder of the art, apparel and media company No Mas will stage an alternate draft night that reexamines and reinterprets the basketball lottery system and the fates of the “lottery picks” from 1985 – 1995.  The art exhibition, which is supported by sportlifestyle brand, PUMA will open on June 27th at 31 West 19th Street and remain on display until June 28th.  But in true Lotto form, you can go home a winner.  As part of the opening reception, No Mas and PUMA will host a lottery where guests can win one of the art pieces on display.    And those who turn up losers can line up later this summer for a Loterry-inspired co-lab shoe made by PUMA and No Mas and inspired by No Mas’s artistic direction.  Visit www.thelotterybynomas.com for more info.
Check out many detailed pics of the Puma x No Mas sneakers after the jump, as well as more information on the lottery.
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