Here you see the latest New Era cap by SSUR. The artists recreated the famous Fedora hat in the form of a New Era – very smart idea and the execution with simple colors and cashmere tops it off.
“This 100% cashmere NEW ERA 59Fifty cap is a nod in respect to the fedora, whose distinctive shape has been rocking since the late 1800s. The Fedora was made infamous by prohibition-era gangsters like Al Capone and became a class act with actors Humphrey Bogart and James Cagney. Many fashion historian credits JFK for pushing the fedora out of popular circulation (unlike former Presidents, John F Kennedy was rarely seen in a hat). SSUR presents the best of both worlds, mixing couture and street fashion. The SSUR Fedora fitted features an embroidered feather on one side panel and a tonal SSUR script logo on the other. Look for this to be available in two colorways: Black/Red and Grey/Black. Coming soon exclusively at SSUR*PLUS.” Via Strictly Fitteds.
Check out more pics after the jump.