Located centrally in the world-famous Harajuku district, where global trends are invented and explored, Swagger’s flagship is more than a store. It’s a destination spot that marries Iggy and Big-O’s love of music and fashion. The entire store is designed to look like a recording studio. World famous DJ Muro spinned hip-hop classics for the opening and limited edition pieces, designed specifically for the Harajuku opening were made available for lucky collectors who showed up early.
The store is bi-level and on September 15, 2007 Phenomenon, Big-O’s private line, will open a boutique on the second floor.
4-26-21 JINGUMAE, SHIBUYA-KU, TOKYO, JAPAN
After the jump many more images of the beautiful new store and some of the limited edition items that were released. Most of them we have already showed you before.