Uncategorized August, 31 2007

Arai Tent x hobo Backpacks

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Japanese brand hobo got together with mountain supply company Arai Tent to make some technical backpacks. The outcome are some classic, lightweight, technical backpacks in several colorways. Hobo is a brand known for their leather gods, luggage, accessories, etc.
If you analyze the Japanese way of collaborating it really always goes after the same pattern. A creative rather small brand chooses a large brand that is well known for a certain product type. Instead of trying to do something as good and failing, they work with market leaders right from the start, and re-interpretate their classics. The other type of collaboration is simply teaming up with befriended brands. Both scenarios make totally sense.
Anyways, the new Arai Tent x hobo backbacks will be available in the Honeyee store.
Arai Tent x hobo Backpacks