Fullscreen
Uncategorized August, 31 2007

Arai Tent x hobo Backpacks

Japanese brand hobo got together with mountain supply company Arai Tent to make some technical backpacks. The outcome are some classic, lightweight, technical backpacks in several colorways. Hobo is a brand known for their leather gods, luggage, accessories, etc.
If you analyze the Japanese way of collaborating it really always goes after the same pattern. A creative rather small brand chooses a large brand that is well known for a certain product type. Instead of trying to do something as good and failing, they work with market leaders right from the start, and re-interpretate their classics. The other type of collaboration is simply teaming up with befriended brands. Both scenarios make totally sense.
Anyways, the new Arai Tent x hobo backbacks will be available in the Honeyee store.
Arai Tent x hobo Backpacks

Comments

Selectism