Casio G-SHOCK revealed today the launch of “CONCRE,” an exclusive watch line designed in collaboration with internationally renown artists, creators and brands from the world of street culture. The first G-SHOCK CONCRE series, featuring models created in partnership with New York artists ERIC ELMS, MADSAKI, ROSTARR and East Village retailer DAVE’S QUALITY MEAT, will be viewable to the public at an exclusive model launch exhibition hosted by DAVE’S QUALITY MEAT during New York Fashion Week (September 5th – September 12, 2007). As a complement to the exhibition, on the evening of September 9th, a private CONCRE launch reception event for media, artists, retailers, friends and family will be hosted by FRANK 151 at THE PLUMM in the West Village (please see exhibition and reception invitation below).
Developed and produced under the guidance of G-SHOCK Japan, the CONCRE line is a significant development for the global G-SHOCK brand. In Japan and worldwide, G-SHOCK is known for its iconic watch collaborations with Japanese domestic streetwear brands such as A BATHING APE and KIKS TYO and for it’s creative partnerships with the Japanese branches of global brands and retailers including STUSSY, LEVI’S and UNDEFEATED. However, distribution and sales of such G-SHOCK collaborations are often restricted to Japan, rendering the high caliber creations unavailable to G-SHOCK fans abroad. In a move that expands the distribution of special G-SHOCK make-ups for the first time in the brands history, the new CONCRE watch line will launch worldwide at select streetwear and sneaker boutiques, skate shops, and finer retail accounts in the USA, UK, Europe and Asia.
G-SHOCK CONCRE will be available at retail in October 2007. The ERIC ELMS, MADSAKI, ROSTARR and DAVE’S QUALITY MEAT models will be produced in limited quantities of 250 pieces each. 1000 pieces of an additional signature G-SHOCK CONCRE model will accompany the collaboration offerings.
Expect images of all artist collaborations soon.