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Denim October, 4 2007

Freshjive Launches the RMK Line

Freshjive introduces the first product under its new RMK Signature Series line.  RMK stands for Richard Mendel Klotz. This first batch of RMK is designed exclusively for Livestock. The line consists of 2 graphic t shirts, one v neck t shirt, and a narrow fitting denim jean. The t shirts are custom manufactured by Freshjive in their own factory, using a fineweight cotton jersey. The denim was also manufactured in their factory, using 14 oz American made denim. This factory has been in the RMK family for over 30 years, along with their patternmaker, Saul, who has been working here for over 30 years himself. The RMK LIVESTOCK styles debut this Saturday exclusively at Livestock Vancouver and Toronto as well as at Reserve LA. The RMK Signature Series complete line will be debuting holiday 2007.
With the RMK collection Freshjive seems to target the more grown-up consumer, maybe a consumer that grew up with the brand. We have seen similar moves by other brands, such as Stussy with Stussy Deluxe. The name of the line, Richard Mendel Klotz, is just perfect for such a collection, as it already communicates something more sophisticated, classic and with heritage.
Check out the RMK x Livestock collection after the jump.

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