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Sneakers November, 3 2007

Reebok x John Maeda – Timetaniium

John Maeda, professor at prestigious MIT Media Lab, is known for fusing art with the logic principals of mathematics. More than a year ago we presented you a project by the artist, at the time a collaboration with Mekanism Skateboards from France.
This time the artist got together with Reebok. The result of this interesting collaboration is an entirely new sneaker, the Reebok Timetanium. Based on Reebok Ventilator, the exterior of Timetanium featured original graphics by Maeda, created not with the assistance of already available design software, but from scratch utilizing Maeda’s original mathematic algorithms and computer codes. The interior lining of the Timetanium reflects the complexity of this process, with the original, hand-written calculations by Maeda, printed on. Via Freshness.
The sneaker will be released November 13th, as a limited edition of 100 pieces, and can be purchased on the Reebok Custom Page.
More detailed pictures after the jump.

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