Inspired by the tradition of creating personalized meals from a variety of ingredients, Puma’s collection for W Hotels enables guests to become involved in the art of shoemaking; they can pick from a wide assortment of pre-cut materials to design their own individualized pair of shoes. Unique accoutrements, including special W shoelaces and insoles, add to the ultimate practical souvenir. The concept launched at Puma stores in 2005 but a portable tray of options has been created especially for easy room delivery, which W’s exclusive Whatever/Whenever concierge service will transport. After selecting a desired combination, guests can go online and order their shoes at www.puma.com/whotels. The site will launch on November 14, marking the start of the one-year collaboration between W and Puma. Prices begin at $100 and guests will receive their customized kicks within six weeks of ordering.
Definitely an interesting move from Puma and a nice way of branding their Mongolian BBQ in a more high end market.
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