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Uncategorized November, 21 2007

Feature: The Starting Five by UNDR-CRWN – Rich Medina

UNDRCRWN is a contemporary lifestyle brand fueled by its founders’ passion for sports and fashion.  You probably know that UNDRCRWN’s designs are inspired by basketball, but it is not a performance brand.  Instead, UNDRCRWN products are deeply rooted in the vintage looks, high level of detailing and quality workmanship that represent sports culture from “back in the day.”  While many know UNDCRWN for its clever tees with strong graphics , the brand has quietly been making a name for itself with its full collection of tees, footwear and apparel.  UNDCRWN’s classic designs with a fashion twist, appeal to the sports junkie, the fashionista and everyone in between.

Undrcrwn’s 2007 Holiday line will drop in stores throughout the US, Canada, Europe and Japan later this month.  Undrcrwn has gathered five influential DJ’s to showcase the brand’s new Holiday collection in a 64 page Look-book that will be distributed to all retailers worldwide.  Undrcrwn was able to bring together all the DJ’s for a photo-shoot in their Philadelphia offices, throughout the next week or so we will be bringing you exclusive interviews and visuals of the photo-shoot and interviews with all five DJ’s.

Next one in line that we present you is none other than DJ RICH MEDINA!  If you are not up on Rich Medina or been mesmerized by one of his DJ sets be prepared to be elevated.  Rich Medina is an accomplished Producer, DJ, and Poet.  Worldwide DJ Rich Medina is known for his ability to transform a dancefloor into a collective consciousness of bliss.  His musical expertise spans across many genres including Afro-Beat, Spoken Word, House, Funk, Soul, Jazz, & Hip-Hop.  With further ado I introduce to you DJ Rich Medina…
Read the Feature here…
Feature: The Starting Five by UNDR CRWN   Rich Medina

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