The International Herald Tribune has an interesting article up on Japanese brand Comme des Garcons building a niche perfume empire. Already for almost 15 years the brand is in the perfume business and just like large companies such as Procter & Gamble and Coty, they are now starting to take on other brands to produce perfume for them. But unlike these other companies, they concentrate on the niche high-end market. First brands that they signed include Undercover by Jun Takashi and Monocle Magazine. Read the article herehttp://www.iht.com/articles/2007/10/15/style/FPERFUME.php
It will be interesting to watch the progress of this move. If the perfumes for the other brands are only half as good as the Comme des Garcons perfume line, we can expect good things to come!