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Uncategorized December, 10 2007

Monocle x Porter Collection

Several times we have already reported about Monocle Magazine, probably one of the best launches in the magazine world in recent years. In terms of the way they brand themselves, advertise and of course present content from all sorts of areas, they are a truly modern magazine. Another interesting aspect is their approach towards branding. One channel for them is to collaborate with brands, that they admire and offer special products together with these brands. Porter from Japan is one of them. Since the inception of the magazine the two have been working together and now the latest collection has been released.
The current Monocle x Porter collection consists of a weekend traveler, tote shopping bag and a laptop bag. Both the weekend traveler and the tote bag come with extra bags, specifically made to store your goods efficiently inside them. Thus for example the weekend traveler comes with a laundry bag and a cosmetics bag. In terms of colors they offer each piece in military green and in black.
The line is now available in the B-Yoshida online store. Check out the entire Monocle by Porter collection after the jump.

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