This past week we came across a new site with a very interesting concept in music – Awdio. To sum it up, through their service you can listen to music being played in shops, clubs, bars, fashion hotels, restaurants in real time.
“While online music startups and most labels are trying to figure new rules for their business models, a small UK based startup has found a smart way to answer that question. Nearly all music services are based on providing access to a catalogue of recorded music whether it is on demand (eg: iTunes or Deezer) or on discovery mode (Pandora/Last.fm). But a big chunk of the quality music is not recorded and is played live is in clubs, fashion hotels, restaurants, shops, DJ festivals and other cool places (i leave aside radio music). This music usually ends up in CD collections because of its quality and uniqueness (think of the Buddha Bar collection, the Cafe del Mar and many more). And this is the music Awdio
Awdio spots the coolest places around the globe where live music is played and makes exclusive agreement to distribute and stream it live in real time. They gathered so far 50 hotspots like the super trendy Colette Shop in Paris, the 1015 in San Francisco or the Favela in London. They have created a technology that enables any live music source to be streamed over the internet with high quality sound.” Via Techcrunch.
A great concept. Instead of listening to specific songs, you can choose the environment/place where you know music that you enjoy is being played. Seeing Colette in the mix also totally makes sense! It will be interesting to see where they go with the concept and if they add video any time soon!