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Sneakers January, 29 2008

Sedgwick & Cedar for Converse (PRODUCT) RED Pro Leather

As the original pro basketball shoe and a symbol of hip hop origins, the Converse Pro Leather® shoe was the natural collaboration choice for Sedgwick and Cedar. Sedgwick & Cedar, The Heritage Brand of Hip Hop that celebrates the pioneering spirit, creativity and the style where hip hop was born August 11, 1973 at the Sedgwick Avenue & Cedar Park intersection of The Bronx, NYC.  It represents the style of the original DJ’s, MC’s, B-boy Crews and Graffiti Artists that laid the foundation of hip hop at the first house parties block parties and park jams.  The shoe honors these historic events in hip hop culture by featuring authentic images of the first house party on one shoe and images of the first block party on the other.  The cloud grey Pro Leather shoe encompasses baby blue detailing in the laces and the stitching. Available in January of 2008, exclusively at www.converse.com, the Sedgwick & Cedar for Converse (PRODUCT) RED Pro Leather shoe will retail for MSRP $70 with 10% of the net wholesale price of this shoe going to the Global Fund to Fight AIDS, Tuberculosis and Malaria.

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