We have always liked the Italian brand Pharmacy Industries. As one of a few European streetwear brands, they have consistently enlarged their collection and delivered high quality pieces, entirely made in Italy. In the mean time the brand offers a full mens and womens line and slowly starts to invade the US market as well.
This last Bread & Butter they showed us their new Gray Moon label, a spin-off of Pharmacy Industries. The intention with this new sub-label is to cater to a more subtle customer, but with higher quality. The collection is for now small, but again offers pieces for both men and women. Interesting fleece pieces with subtle embroideries make the collection very strong and something to look out for. Also in terms of colors, the collection stays very subtle, offering mostly pieces in grey and black.
Expect it to land in stores this year. After the jump more pictures.