DNR this morning is reporting that Banana Republic is converting their Bleeker Street store in NYC into their first “Monogram” label concept lab and shop. The “Monogram” concept store opens on April 7th and will remain for nine months.

Monogram is BR’s “elevated brand concept” of menswear that caters heavily to men looking for tailored attire, slim fits, and higher quality fabrics. A women’s line is set to launch this spring as well.

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