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Other March, 18 2008

Mike23 Inc. Vs. Nike – Cease And Desist

Scott Nelson built up his brand Mike23 referencing Nike and specifically Jordan design trademarks over the years. The brand itself was supposed to be an homage to what Nike has built themselves. Now they got a cease and desist from Nike.
On one side we are surprised that Nike waited that long, on the other side Mike23 promoted the ideals of Nike and was not making fun of any of them or promoting a negative image. Mostly one heard that Nike is actually a fan of what Mike23 has been doing over the years. That seems to have changed.
Murketing has the full story here. Make sure to read it for all the background information and also their analysis in general of the big companies going after the small guys.
We hope to see Nike stepping away from this and that Mike23 will be able to stick around!
Mike23 Inc. Vs. Nike   Cease And Desist

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