“The iconic ’80s hip-hop brand Troop has a new lease on life, thanks to a recent licensing deal with rap superstar Nelly. Along with business partners Ian Kelly and Yomi Martin, the 32-year-old, St. Louis–born musician has licensed the trademark for Troop from Innovative Custom Brands, and will relaunch the label later this year.
The initial collection will feature just a handful of styles, with a focus on familiar Troop items, such as jackets, T-shirts and sneakers. The brand’s executives are targeting specialty streetwear chains like Dr. Jay’s and Man Alive, and will likely price the jackets at around $100 and up.”
Sounds like it will be a Mall brand! But, let’s wait and see what happens!