Back in August of 2007, adidas Canada partnered with the heralded Quebec-based Marinoni to create a unique bike celebrating the opening of adidas Original’s store in Montreal. The idea was to showcase a bike that captured the fine craftsmanship that Marinoni has come to be known for and represented the athletic history of adidas. Working with designers from Breadwinner Creative, Marinoni dreamt up this beautiful, one-of-a-kind track bike full of go-fast goodies that ooze style and capture the very essence of each respective brand.
The bike was displayed at adidas Original’s launch party and instantly became the talk of the town. Shortly after, the bike was shipped to Toronto for display in adidas’ Queen Street store and its popularity grew even wider.
As intended, the adidas x Marinoni Pista Crono was to be auctioned off to charity in early 2008 and people as far as Japan followed the bike hoping to somehow own this one-of-a-kind work of art.
Fast-forward to April 2008 and after much anticipation the adidas x Marinoni Pista Crono has been put up on the auction block. Being deeply involved in athletics, community and charity, both Marinoni and adidas Canada agreed to auction the bike off for a good cause. All proceeds from the winning bid will be donated to the Multiple Sclerosis Society of Canada.
Bidding starts on April 2, 2008 (today) and will last 10 days. The auction is open to bidders worldwide. To follow this auction, please click here.