Since we carry a notebook around all the time to take note of what is going on around us, we are also on a constant search for the best notebooks out there. Recently we came across Little Fury, which introduces an interesting new concept into this otherwise very stagnant market.

Little Fury is the design collaborative of Esther Mun and Tina Chang. The two met in New York at Pentagram, and after a few stints at different offices, started Little Fury with the design philosophy:

No design for the sake of design.

No “overdone” products.

No “cutesy doodads”.

Simplicity. Functionality. Practicality. Innovation. Individuality.

The result is an impressive portfolio of branding/identity projects and gorgeous product packaging, including the product series Start Here – a set of linkable notebooks and planners. Individual notebooks can be linked together as you need and customized with self-adhesive pockets and colorful tabs. The cover is stain resistant, waterproof, and tear-resistant, and the interior paper is available in blue, grey, white, pink, manila, and green. Via Notcot.

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