Nike with the help of Kobe Bryant launched the Nike Hyperdunk, the latest addition to their basketball offering and in line with the Beijing Olympics this summer in China.
“Our performance product for Beijing is some of the best work Nike has ever done,” said Nike President and CEO Mark Parker. “The Nike Hyperdunk is a prime example of our commitment to deliver extraordinary innovation and lightweight performance product to the world’s best athletes. Every gram counts in competition. Athletes need superior lightweight footwear and apparel that they can compete in with confidence and that’s exactly what we’ve created for them.”
More photos from the press event LIVE from Nike World Headquarters in Portland, OR after the jump.