Adidas recently opened No. 74 in Berlin, a concept store that will be presenting exclusive items sourced around the globe. The store will carry both Adidas and non-Adidas product and will also be offering exclusive sneakers and clothing only available at No. 74.
Adidas chose a minimal hidden space in the heart of Berlin. From the outside you can hardly see that it is a store and inside a modern space welcomes you. Currently the store carries the Spring/Summer Y-3 collection with a lot more to come.
The only other store of this kind worldwide is based in London, called No. 6.
Check out more pictures of the new No. 74 store after the jump.