The generic man collection came about in the spring of 2006 as Brandon Day and Kevin Carney began what they called a “case study on adultism”. During this time, they started a journey to define what it means to be an “adult” these days. Through a process of research, experience and discussion “the generic man” lifestyle took shape”

Take a look at the Boatsman collection from Generic Man. Available in subtle tones, these loafer style slip-ons are a strong step forward in bridging shoe and casual trainer.

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