In an inspired marketing effort, Tretorn is hitting the streets of New York with their custom built Wellie Wagon. A collaborative effort with the Greenwich Village Shop Hus, the wagon will be out and about the next two Saturdays selling wellies, sneakers, accessories and apparel. Check the wagon out at Christopher Park this weekend, April 26, and at the Bleeker Street Playground next week, May 3.
This approach is far more personal than Onisuka Tiger trainer vending machines we reported previously. Must say it is nice to see some brands taking a fresh approach to retail.