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Uncategorized May, 7 2008

Puma x Fab 5 Freddy x Yo! MTV Raps

Ask the hip-hop world’s major players about what inspired them to start making music, and they’re bound to drop the names: Fab 5 Freddy and Yo! MTV Raps. The iconic music show and its dynamic host truly revolutionized the genre and brought hip-hop into living rooms all over the country. To commemorate Yo!’’s 20th anniversary and MTV’s renewal of the series as a hip-hop retrospective, PUMA® and VIMBY have teamed up to create a series of four online videos — hosted by Freddy himself, of course — available online at www.puma.com/yomtvraps and www.vimby.com.

In addition to sharing his own perspectives, Fab 5 Freddy talks with some of the scene’s most influential characters. Ricky Powell, Dr. Revolt, Fabel, and Walt “Clyde” Frazier, also known as the namesake for the classic PUMA Clyde sneaker, sound off about hip-hop in its infancy, their connections to the show, and more. PUMA, which first debuted limited edition PUMA X Yo! MTV Raps footwear styles 2 years ago, has also just launched new Yo! MTV Raps-branded takes on some of PUMA’s heritage styles. Find them for a limited time at select PUMA Concept Stores and sneaker boutiques.
Puma x Fab 5 Freddy x Yo! MTV Raps

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