The innovative designer Hussein Chalayan was asked by Level Vodka to create an art installation with the ambition to reflect the taste of Level Vodka. It all ended up in a special designed tunnel, which is open for the public to explore blindfolded. Hussein’s ambition has been to challenge the visitors on many levels – via stimulation of their senses. “The idea is to engage in a captivating sensual experience of scent, sound and touch. I want to match all senses – excluding vision – to emphasize the exceptional taste of Level Vodka,” as Hussein Chalayan explains.
The Level Tunnel by Hussein Chalayan will tour the world starting in Mexico City tomorrow on May 6, 2008 and continuing to Athens in September and Paris in October 2008.