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Fashion May, 11 2008

Nike Sportswear – The Evolution Of The Windrunner

Nike introduces Nike Sportswear, taking the best of Nike’s sport heritage, remixing and improving it through today’s design innovations. Nike Sportswear launches with the re-evolution of eight iconic Nike products, celebrating our history and paying homage to Chinese tradition with the number 8. Nike has chosen the year of Beijing to debut Nike Sportswear, an iconic moment in sport that symbolizes the pinnacle of athletic achievement and competition.
Nike introduces Nike Sportswear in the year Beijing opens its doors to the world’s greatest athletes on 080808. Nike Sportswear selects eight defining products from its rich history and takes them on a high-tech journey, driven by the never-ending quest to innovate.
The 26-degree chevron gives it away: you’ve seen it before. The ultimate running jacket, the Windrunner became the face of Nike apparel at a time when Nike was known for its footwear. The ’84 games offered the perfect opportunity to demonstrate how technologically advanced sporting equipment enhanced performance from head to toe; with 58 Nike supported athletes taking home 65 medals. The Windrunner is perhaps Nike’s most recognizable piece of apparel from that important era. Designed as a running jacket, its nylon construction meant lightweight wear. But the Windrunner quickly transcended its athletic identity thanks to early hip-hop culture, which made it its own. Re-mastered for today, the lightweight shell is even lighter, built from super-breathable nylon and equipped with No Sew pocket construction and an updated hood that forgoes a hood adjuster for a clean finish. The jacket also features an ultra-modern ear bud cord exit eyelet, subtle yet functional.
Here we show you the Nike Windrunner featuring several Olympic design.
Nike Sportswear   The Evolution Of The Windrunner

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