San Francisco-based apparel and art company Upper Playground, photographer and director Estevan Oriol and artist Mister Cartoon are excited to announce the unveiling of a series of four one-of-a-kind retail establishments in the Skid Row area of downtown Los Angeles. Each storefront will offer customers a unique fashion and fine art experience. In celebration of the new properties, the three entities will host anopen house on Saturday, May 31, 2008 that will feature a special art exhibit and appearances from some of the world’s leading designers involved in the project.
Upper Playground is the pioneer of combining fashion and fine art. In celebration of the new store opening, there will be a special art exhibit featuring the works of Usugrow, Sam Flores, Jeremy Fish, David Choe, Herbert Baglione, San, Retna, Saber, Alex Pardee, Ron English, Doze Green, Slick, Armsrock and David Ellis. Many of the featured artists on display also contribute designs to Upper Playground’s apparel line.
In addition to Upper Playground, the new venture includes “The Last Laugh,” which will house the Mister Cartoon and Estevan Oriol retail experiences.
The fourth location involved in the new retail project will be a rotating concept that will house unique fashion and art concepts for short periods of time. During the open house, it will feature a display of custom motorcycles from 1998 AMA 250cc Champion-turned motorcycle designer Roland Sands and limited-edition fashion pieces from designer and model Tony Ward’s line, Six in the Face. From August through September the site will be transformed into a truly unique promotional experience for the upcoming feature film from Overture Films called “Righteous Kill” starring Robert De Niro and Al Pacino. SA Studios Global, the agency of Estevan Oriol and Mister Cartoon, was selected to produce the iconic poster for the film. The space will become the exclusive promotional headquarters for the film and will feature a shrine to the film’s stars.
Upper Playground & The Last Laugh
125 E. 6th Street (between S. Main St. and S. Los Angeles St.)
Downtown Los Angeles, California
Wow, not one store, but actually 4 ventures will be opened and it sure sounds like it is worth passing by once in a while. Even if not for the clothing, there seem to be many other reasons to check out the space. The hype around opening retail spaces in Los Angeles does not seem to find an end.