Artoyz was established in 2003 and has played a large role in building the culture of designer toys in France and Internationally. The next step in the companies development is to manufacture toys. Artoyz Originals Label will serve as an lab for new and established designers to produce new product for the toy market.
The first project from Artoyz Originals comes from Easy Hey of the Delkographik collective and was rendered by Gregos. Named ELEMENTS, the toys play on, well, the elements – water, fire, air and earth. The Elements Prologue set will release during the month of June, and Artoyz will be using Bread and Butter as a platform to unveil a few new projects.