Richard Hobbs’ REAL REAL GENUINE
produces limited, collaborative pieces that are true in nature. No marketing ploys, no ‘special holiday’ editions. Just garments and accessories (and even some fragrance) that are special because they ooze quality and personality. Hobbs translates a vast history of getting things made into an ethos of creating the best possible product, and he gives his customers the opportunity to join a rather exclusive club. I say this partly tongue in cheek, because while the numbers of the items are limited, the nature of the appeal is universal. RRG offers streetwear basics (denim, tees, and crews) that speak to an unspoken interest in the story, the quality, and the subtle differences which make “streetwear” appealing to so many people.
Mr. Hobbs and I exchanged emails over the course of (roughly) a fortnight.
Read The Interview Here…