In a rather curious move, Rockport has launched its “Are You Established?” advertising campaign. The series coincides with Established 1971 theme that Rockport has going this year. We’ve shown you a few pieces from that collection, a rather nice set of boat shoes. The “Are You Established” campaign rising talent and influencers in music and fashion together in a (seeming) attempt to lift the profile of the brand. Among the chosen “influencers” are singer Raheem DeVaughn and Bee Nyguyen of Hot Air. XXL, Complex and Vapors will have the ads. Will be interesting to see how this move plays out. (Via Prohiphop).
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