Telegraph UK writes about the losing fight by Savile Row Tailor to preserve the use of the term ‘bespoke’ which has been gaining popularity in more commercial suit retailers – even though their suits are truly made by hand. “The Advertising Standards Authority has dismissed a complaint that labelling clothes which have been cut from a template as bespoke is misleading… The word was coined by tailors on Savile Row, London, in the 17th century and referred to a suit which was hand-crafted from a single bolt of cloth without the use of a pre-existing pattern.”

Read the full story at Telegraph UK.

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