WWD has a fascinating article on how the women’s apparel industry that was strictly focused on feeding hip-hop culture with fabrics of fashion is going through a shift -almost growing pain- that is forcing a transition and adaptation to a new market. “Today, record sales are plummeting and many music artists’ lines are struggling. As hip-hop’s popularity has dropped, so has that of the apparel brands that rode the wave — labels like Deréon and JLo have gone through numerous reinventions…”

A must read for anyone involved in the industry.

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