Cartier today extended an invitation to all lovers of the famous brand to discover its latest collection, Love by Cartier and to join its burgeoning MySpace community. Cartier unveiled their new online campaign that offers visitors a unique experience through exclusive content such as interviews, music and photos. The introduction will be simultaneously rolled out across eight countries (France, United States, United Kingdom, Spain, Italy, Switzerland, Japan and China). Each profile will be online for a period of one year.
“For the past two years, Cartier has embarked on a number of groundbreaking initiatives that unite luxury with new technology” said Corinne Delattre, Director of Communication at Cartier International. “Today, the world is connected by a network .blogs, group or individual websites are no longer the signs of a new era, but are an established reality for a whole new generation. As a large brand we must be able to communicate to this new generation of adepts of the digital world, the MySpace community makes that possible.”
“Given MySpace’s breadth, depth and technology we’re able to function as a global social portal empowering brands to effectively reach audiences across our 29 localized communities. Cartier’s international campaign is a great representation of how an international brand can create relevant and local experiences seamlessly with the power of MySpace,” said Travis Katz, Managing Director of International for MySpace. “Cartier has been quick to embrace the opportunities presented by community, by offering all lovers of the brand exclusive and innovative content.”