Nike is definitely serious with the recent addition of the Nike Sportswear collection. On the 8th of August, the day of the Beijing Olympics Opening, they will be opening a Nike Sportswear flagship store in New York City. It will be a dedicated, stand-along Nike Sportswear store and it seems like it is not a pop-up but a permanent store in Soho. There will be a series of pop-up stores, such as the ones at Opening Ceremy LA and NY , but this will be the only permanent store.
Nike Sportswear Flagship Store NYC
21, Mercer Street
New York, NY 10013