Our very good friends at ACL picked up on an interesting new online shop concept from 29 year old designer Erik Schedin. “If you were to start an online store, what would you sell? How about a pair of beautiful leather white-on-white sneakers for $245 (available only in the designers shoe size of 44), American Optical plastic and metal framed  eyeglasses for $164 and a bottle of Pledge furniture wax. That is exactly what Sweden based designer Erik Schedin has just launched, and somehow, strangely, it works…”

More on Schedin’s project at A Continuous Lean.

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