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Design August, 12 2008

Adidas “Impossible is Nothing” Olympic Print Ads

Over the last few months we’ve seen a slew of product, art and commercials related to China and the Olympics. Adidas‘ “Impossible is Nothing, Gold is not a Given” campaign doesn’t stray far from the familiar east meets west undercurrent, but it has produced some wonderful images. In February, six Adidas athletes visited Beijing to train for competition and get to know the city. Temperatures were far from the scalding hi’s their facing now, for sure, and the trip allowed for the creation of several inspiring views for the current print ads. Featured are Tyson Gay and Haile Gebreselassie, among others. 180 Amsterdam are responsible for the photos. (via It’s Nice That). 
More from the campaign after the jump.

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