Carrie Munden of Cassette Playa has created an impressive installation for Nike Sportswear London. Entitled "Split", the installation was inspired by the Nike Split Windrunner. You can create your own split avatar and get a limited edition videoringtone, downloadable to your phone.
Sound and Sonics of the installation were created by Silverlink. You can view the installation now at Selfridges in London.
Have a detailed look at the installation after the jump.