We present you the first delivery of one of our favorite UK brands, Second Son, entitled “The Past Is So Hot Right Now”.
“So for this season we’ve updated our particular local heritage with a dash of English humour. Victorian monograms meet modern logos, traditional Scottish Fairisle knitting patterns and traditional English bad weather sit side by side on t-shirts, a heraldic crest boasts high fives and wolves alongside a motto translated by an Oxford University Latin professor (no BS), and brand new designs are So Last Season. Meanwhile Prince meets a bunch of Edwardian musicians for a party as a hand-drawn bird sings Ol’ Dirty Bastard lyrics. It’s not necessarily historically accurate by the way.
Delivery 1 of the A/W ’08 range consists of graphic tees and sweatshirts alongside an updated version of our Regular selvedge denim (back by popular demand) and the new, slightly slimmer and more tapered Stealth jeans (jet black twill denim with black stitching, hidden rivets and dark buttons offset by the purple Second Son logo backpatch and silver logo top button). More cut ‘n’ sew products will follow later in the season.”
Nash Money and Raskitt modelled the collection in a beautiful photoshoot. Have a detailed look at the first delivery of the Second Son Autumn/Winter 2008 collection after the jump.