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Fashion October, 18 2008

Cassette Playa’s Utube Utopia Autumn/Winter 2008 Collection

In this digital age the move towards a more vibrant style of lookbook seemed inevitible. Still, most brands stuck to the tried and true. Cassette Playa, on the other hand, has produced a video highlighting their Autumn/Winter 2008 Collection.

Collaborating with Pitti Immages, Cassette Playa made the video “I Can Haz Ur Nightmarz Turnz to Dreamz.” This platform, then, became the showcase for the “Utube Utopia” collection which was inspired by social networking and new platforms for social exchange. Music is provided by internet star Patrick Jumpman.

Check the video out over at Dazed Digital.

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