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Denim October, 23 2008

APC Butler Worn Out Jeans

Want a pair of authentic worn in APC jeans without putting in the time and effort of your own?

Or, do you simply want a new, crisp pair?

APC’s Butler Worn Out line caters to both thoughts. The idea: Customers bring in nicely worn jeans and donate them. In return they leave with a new pair at half price. The donated pair is initialed with the name of the original owner, cleaned and returned to the sales rack. An interesting idea in that it generates brand allegiance. A bit odd in that it conflates the realms of new and used in a single transaction. Get a worn pair or donate your old now at the Mercer Street Flagship store.

via: Racked

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